The experiential division of AIR Productions.

We collaborate with a curated network of creative partners, artists, set designers, and fabricators. Together, we design and build bespoke environments, installations, and experiences tailored to each brand. From premieres and award shows to product launches and cultural moments, we combine experiential production with live content capture, delivering photography, video, editing, and retouching on-site in real time.

Whether we’re building a portrait studio on Hollywood Boulevard, transforming a hotel suite into a restaurant, or creating a one-of-a-kind branded environment, every activation is thoughtfully designed to reflect the unique story, audience, and objectives of each client.

AIR X connects people to brands in meaningful ways.


CASE STUDY

Netflix
Running Point Premiere

PHOTOGRAPHY & DIRECTION: MARK LEIBOWITZ 

From concept to completion, our team of collaborators created a custom tunnel installation on the Netflix Running Point carpet entrance at the Egyptian Theatre in Hollywood. 

01 CONCEPT

02 DESIGN

03 BUILD

04 LIVE


CASE STUDY

HBO
Curb Your Enthusiasm Final Premiere

PHOTOGRAPHY & DIRECTION: MARK LEIBOWITZ

For HBO’s Curb Your Enthusiasm Final Season premiere, our team transformed a Sunset Tower Hotel suite into a Jewish deli to shoot intimate cast interviews.

01 CONCEPT + RENDERING

02 LOCATION

03 BUILD + LIGHT

04 LIGHT TEST

05 LIVE


CASE STUDY

HBO
Emmys Portrait Studio

PHOTOGRAPHY & DIRECTION: MARK LEIBOWITZ
CREATIVE DIRECTION: DOMENICA LEIBOWITZ

From the creative visions of Mark & Domenica Leibowitz, we transformed the patio of San Vicente Bungalows into a whimsical neon garden for HBO’s Emmys celebration. 

01 CONCEPT

02 VENUE

03 SKETCH

04 BUILD + LIGHT

05 LIVE