The experiential division of AIR Productions.
We collaborate with a curated network of creative partners, artists, set designers, and fabricators. Together, we design and build bespoke environments, installations, and experiences tailored to each brand. From premieres and award shows to product launches and cultural moments, we combine experiential production with live content capture, delivering photography, video, editing, and retouching on-site in real time.
Whether we’re building a portrait studio on Hollywood Boulevard, transforming a hotel suite into a restaurant, or creating a one-of-a-kind branded environment, every activation is thoughtfully designed to reflect the unique story, audience, and objectives of each client.
AIR X connects people to brands in meaningful ways.
CASE STUDY
Netflix
Running Point Premiere
PHOTOGRAPHY & DIRECTION: MARK LEIBOWITZ
From concept to completion, our team of collaborators created a custom tunnel installation on the Netflix Running Point carpet entrance at the Egyptian Theatre in Hollywood.
01 CONCEPT
02 DESIGN
03 BUILD
04 LIVE
CASE STUDY
HBO
Curb Your Enthusiasm Final Premiere
PHOTOGRAPHY & DIRECTION: MARK LEIBOWITZ
For HBO’s Curb Your Enthusiasm Final Season premiere, our team transformed a Sunset Tower Hotel suite into a Jewish deli to shoot intimate cast interviews.
01 CONCEPT + RENDERING
02 LOCATION
03 BUILD + LIGHT
04 LIGHT TEST
05 LIVE
CASE STUDY
HBO
Emmys Portrait Studio
PHOTOGRAPHY & DIRECTION: MARK LEIBOWITZ
CREATIVE DIRECTION: DOMENICA LEIBOWITZ
From the creative visions of Mark & Domenica Leibowitz, we transformed the patio of San Vicente Bungalows into a whimsical neon garden for HBO’s Emmys celebration.
01 CONCEPT
02 VENUE
03 SKETCH
04 BUILD + LIGHT
05 LIVE